The best way to promote a website typically involves a combination of online and offline methods. You can be using a website to drive customers from online to offline, for example, have them visit the business once they learn more about it on the website or schedule an office appointment using the website.
You can also do the opposite and drive people from offline to online. This typically works with customers who would like to learn more about a new promotion or a business. Since the benefit of having a website is that you are not paying for space in the way you do in a newspaper ad or a yellow page ad, you can create different pages for different groups of prospects and customers and then direct people to the pages created just for them. You can also use videos of any length, upload the videos on YouTube and then share them on your website. Since YouTube is free to use, you won’t have to pay for bandwidth, yet at the same time, you can create long and effective videos that will explain features and benefits of your products and services.
Offline can include a number of things and marketing methods, including business print newsletter, print ads, radio ads, TV ads, conventions, and trade shows.
If the goal of the website is to market to business professionals, you can get ads in professional print trade magazines and drive traffic to the site. What you need to remember about creating offline advertising for your website is that most print magazines and journals create an editorial schedule a few months in advance, which is why you will most likely not be able to run an ad in the issue that comes out in a few weeks. Either utilize the help of a public relations professional or learn about magazine schedules on your own. This is a necessary step for getting a website mentioned in print media.